INFORMATION ARCHITECTURE

The information architecture will be the blueprint used throughout the whole project. It defines the objectives the client and Cool Image will agree on. Everything will be measured against the AI.(click here for a simplified version)

Contact:

Company:
Key Project Lead:
Title:
Physical Address:
Telephone(s):
Fax:
Email:
URL:

 

Project:

1. How would you define this project: (check one)
marketing communications site (company/product info, etc.)
online venture
intranet
extranet
web-based game or entertainment site
community site
web-based application (tool or utility)
portal
sales/e-commerce site
redesign of current site
adding features to current site
Other (please explain):


2. What features/services do you think you'll need: (check all that apply)
1 = must have 
2 = would like, but not critical for phase one
3 = possibly
4 = don't want

 
1 2 3 4 Identity
Branding/Co-branding/Online Brand Extension
Naming
Logo Design

1 2 3 4 User Experience (Front-End)
Visual (Graphic) Design
Audio/Video Development
Content Development
Chat or Discussion Areas
Transactions (catalog and shopping cart)
Personalization/Customization
Search Engine
Games/Contests
Localization/Globalization
Other describe: 

 
1 2 3 4 Technical (Back-End)
Database Design and Integration
Content Management System
Commerce Engine
Community Tool Development (message boards, chat, etc.)
Personalization
Advertising and Sponsor Management
Traffic Logging and Analysis
User Tracking (including cookies)
Administrative Tool Development
Java or Application Development
Site Coding (HTML, JavaScript, Perl)
Network Architecture
Web Hosting Recommendation/Assistance
Technology Tool Research and Recommendations
Other describe: )

 
1 2 3 4 Strategic
Market Study
Revenue Forecast Model
Release Strategy and Project Plan
Brand Strategy
Online Identity Guidelines
Content and Editorial Strategy
Media Strategy
Staffing Plan

 
1 2 3 4 Misc.
Editorial Review
Usability Testing
Maintenance


3. What are your objectives for this project: (check all that apply)
Create a new marketing presence on the Internet.

Develop a strong online brand (or division or product).

Reposition an existing marketing presence on the Internet.

Internationalize a site or portion of a site.

Provide extensive customer sales or support functions.

Provide detailed product or catalog-based information.

Establish personal contact with visitors and elicit feedback.

Develop or improve online experience or online consumer purchase experience.

Build a community for a particular affinity group (such as specific types of customers or strategic partners).

Establish and maintain a technological edge over your competitors.

Other describe:


4. What are your revenue or cost-savings goals and objectives: (check all that apply)

Develop advertising-based revenue.

Develop direct sales revenue for: company group; division; product etc.

Develop subscription or other ancillary, transaction-based revenue.

Reduce traditional sales or support costs.

Increase the productivity of internal operations (for group/division).

Increase traffic to site
Increase total sales
Other (please describe):

 

Audience:

1. Who is your primary target audience, and how would you describe them? (consider demographics and psychographics such as lifestyle, attitude, purchasing habits and motivations)

2. Your secondary target audience?

3. If this is a commerce site, describe their current buying experience and subsequent needs:

4. Have you conducted any market research to define your audience(s)? If so, please share.

5. What are the top four reasons first-time users would come to the site?

6. What are the top four reasons first-time users would become loyal return customers?

7. What would be the barriers, if any, to acceptance?

 

Industry:

1. Can you share any current trends in your industry? The future direction of your industry as you envision it?

2. Who are your biggest competitors?

3. What do you like/dislike about their sites?

4. How do you see yourself defining a competitive advantage within this industry?

 

Brand Attributes:

1. List some adjectives that describe the site experience you want to create:

2. If your site had background music, what type would it play: (choose all that apply)
opera
classical
pop
classic rock (70s -- 80s)
oldies (50s - 60s)
hard rock/heavy metal
swing/big band
soul/R+B
funk/disco
hip-hop/rap
techno/electronica/dance
acid jazz
"traditional" jazz (Oscar Peterson, Miles Davis, Duke Ellington)
country
folk/bluegrass
new age/instrumental (Kenny G, Windham Hill)
reggae
show tunes

 

Branding, Marketing, and Promotional Issues:

1. Are you seeking to extend, maintain, or develop any brands over the Internet? If so which ones?

2. Do you use an advertising agency, or brand design firm? If so, how involved will they be in the development or redesign of your website?

3. How do you plan to promote your product and/or site? (Do you have a media budget, marketing/promotional strategy, and PR plan?)

4. For example, do you intend to drive traffic to your site from any of these traditional media methods? (check all that apply)
Advertising: Print; Radio; TV; Outdoor signage campaigns
Direct Mail
In-store promotions
Giveaways
Events
Word of mouth
Other :

5. Do you have examples of other sites that you find appealing? If so, please identify them and why they are attractive to you.

Budget

1. What is your estimated budget for site development: (choose one)
 under 5000
5 - 10k
10 - 20k
20 - 50k
50 - 100k
over 100K

2. Do you have additional budgets allocated for:
 media?
hosting?
maintenance?

 

Schedule

1. What is your deadline for selecting a web vendor:

2. What is your estimate launch date: or Don't know what is feasible yet

3. Are there any external factors driving your launch date? (product launches, industry shows, etc.)

 

Infrastructure

1. Do you have your own server? (choose one)
 Yes, we house our own internal server.
Yes, we currently use a hosting service.
No, but we intend to handle this ourselves.
No, and we could sure use your advice here.

2. What legacy systems or databases are currently in place?