ONLINE STRATEGY

Remember 1999? When every man and his dog came up with a formula to become an online billionaire and investors pumped mountains of good money blindly into bad projects?

Well, around came 2000 and: oops, the bubble burst and a lot of people lost their money through Dot-Coms that went belly up.

Not one of our projects failed.

Before we take a project on board we discuss and analyse a business head to toe and heart to heart. We spend time with all levels of management and staff to develop a suitable online strategy that works.

Cool Image Pty Ltd has refused a number of projects due to weak online strategies from client's marketing and advertising consultants.
A common denominator of those strategies was their background in old media advertising and flat "vision" to use the Internet as just another media.
Let's get that clear:

The Internet is NOT an advertising medium.

Advertising is just a nice by-product of a healthy online strategy but not it's core. A good online strategy can have many levels and layers but usually one goal:
to improve the bottom line.
A "me too" strategy simply isn't enough anymore.

I could now go on and on about fantastic sounding things like "B2B", click 'n mortar" or "implement visionary e-services" and "re-purpose front-end web-readiness" but does anybody REALLY want that?

The times where a bunch of latte slurping guys in orange suits used the bullshit generator for a plan that could impress the board (by confusing them) is over.

We are here to do business.
What do you want to do?