USER INTERFACE DEVELOPMENT

If I had to boil it down to one word it would be:

SIMPLICITY

Give the users what they want, when they want it.
Provide them with visual clues where they are and where they can go from here.

Good design never tries to play itself to the foreground; it is never in the way between the user and the information.

Before we release a user interface "into the wild" we test it with John Doe and his Grandmother. We watch closely what people look for and where they go, what they try to click and what grabs their attention.

Every UI goes back to the drawing board over and over again until we are 100% happy that the target group will be able to use the site as easily as a kitchen radio.

In our opinion web design has its roots in industrial design rather than graphic design. A web site is more like a car's dashboard than a brochure.

Form follows function.

Simplicity is the key and design is perfect if you don't see it. That doesn't mean that the UI can't be pretty (see Awards).

Inspired by Japanese designs, we believe that a design is finished if you can't take anything away anymore without destroying its beauty